You have heard of Second Life, no doubt, the largest virtual world on the web, where you can create an avatar and do virtually… well pretty much the same things you would do in real life like hanging out, paying rent, getting bored, etc.

Earlier this year, Mattel launched BarbieGirls.com a virtual world where our daughters equiped with customizable dolls can connect online and have a virtual experience as their treasured dolls.

But what is really amazing is that Barbie Girls has more than 3 millions members and is expected by the end of they year to surpass Second Life and World of Warcraft as the largest virtual world.

Also available for the Barbie Girls fan is an MP3 players that works in conjunction with the virtual world. It’s a simple device (512MB of memory + miniSD) but it’s mostly a key that gives you access to members-only content like video trailers or music downloads.

Looks like a winner for this Xmas season.

via TechCrunch